Jungly Delights aims to redefine snacks as a healthy choice with the help of traditional wisdom
Okay, peeps! When you think of snacking or binging throughout the day, that experience often comes with a side of guilt. Jungly Delights is on a mission to change the game. At the heart of this brand is a commitment to making healthy, delicious food accessible to everyone. The vision is to transform the snacking experience by blending ancient Indian superfoods with modern science, creating snacks that are tasty and beneficial for your mind, body, and mood.
Founded by Ananya Bhandare, Jungly Delights is a testament to her deep commitment to health and wellness, celebrating traditional Indian superfoods while catering to modern lifestyles. Ananya is a Certified Integrative Nutrition Health Coach driven by the pursuit of a healthy lifestyle and believes that wellness is about thriving, not just surviving. As Ananya leads Jungly Delights, she ensures that every product is a manifestation of her dedication to health, creativity, and community.
Here’s a glimpse into what makes Jungly Delights a unique player in the snack industry.
Crafting Guilt-Free delights from ancient wisdom
At Jungly Delights, the mission is simple: “We want to make healthy food available to as many people as possible. We believe that everyone deserves snacks that are good for them,” shared the founder. The vision is to craft bars that serve as a gateway to well-being. By harnessing the power of Indian superfoods—like ashwagandha, moringa, tulsi, and amla— the aim is to redefine what a snack can do. The bars are designed to be flavourful, nutritious, and packed with positivity, offering a guilt-free snacking experience where ancient wisdom meets modern science.
So, what sets these superfood bars apart from the competition? It’s all about the ingredients. They claim to be the only brand that combines the power of Indian superfoods with the richness of ghee, and we do it all without refined sugars or artificial additives. “Our bars blend ancient Indian superfoods with contemporary needs, making them a unique choice in today’s market,” added the visionary behind them. Despite higher production costs, the priority is to keep prices accessible because the belief is that everyone should have access to high-quality, nutritious snacks.
The fam-food
Jungly Delights isn’t just for a specific group—the bars are made for the whole family. From toddlers to grandparents, they cater to anyone looking for clean, healthy snacks. The target market includes kids, moms, working professionals, college students, and even golfers. The bars have been crafted to fit seamlessly into the lives of all these different groups, ensuring that everyone can enjoy the benefits of our thoughtfully crafted snacks.
Ingredients That Matter
While these bars aren’t protein-centric, they do offer protein from nuts and seeds. The focus is mainly on using only the highest-quality ingredients, which undergo rigorous testing in the kitchen, on the production line, and in the lab to ensure they meet our high standards. “Our ingredients are largely sourced from various regions within India, each specializing in different superfoods,” makers proudly claimed.
Superfood syndrome comes from the blend of whole grains, nuts, seeds, almond butter, ghee, jaggery, and honey. Each bar is crafted to highlight specific superfoods:
- Energize Bar: Combining chocolate with moringa, this bar provides slow-released energy without the crash.
- Calm Bar: A soothing blend of blueberry and ashwagandha helps combat stress.
- Glow Bar: Featuring amla, pistachios, flax seeds, and honey, this bar supports healthy skin and hair.
- Focus Bar: Strawberry and tulsi help enhance concentration without jitters.
The flavors and textures of these bars result from extensive testing and feedback. We start with a concept in the kitchen and refine it through multiple iterations, gathering data from taste tests and lab analyses to ensure our bars are both delicious and nutritious.
Market presence & sustainability
Jungly Delights positions itself as a mass-premium product—offering high-quality ingredients at an affordable price. This brand closely monitors industry trends, noting the increasing consumer demand for clean labels and healthy options. This awareness, particularly among health-conscious parents, is encouraging and aligns with the commitment to providing nutritious snacks.
“Sustainability is at the core of our philosophy.” The ingredients are vegetarian and mostly sourced locally. We’re also committed to social good, partnering with the Fairy Fari Foundation (NGO) to provide nutrition to vulnerable children in Delhi slums. This initiative helps us give back to the community while promoting access to healthy food.
Looking forward
The company shared its insights on its future vision. “As we move forward, we’re excited about developing new products and expanding our offerings. We remain dedicated to maintaining high quality and staying ahead of consumer trends. Jungly Delights is not just a snack—it's a movement towards better health and well-being for all.”
Jungly Delights is redefining the snacking experience by merging ancient superfoods with modern nutrition. The mission to make healthy food accessible and the vision to create snacks that enhance well-being are driving forces behind everything they do.
“Join us on this journey and experience snacks that are not just wildly good but also good for you!”
