Coffee Culture

If you are a coffee lover or you like to hang out at cafes you must at least once had your cup of happiness in coffee culture. Though Surat is famous in the world for its authentic Jamann, this coffee house is as close to surties as synthetic yarns and diamond crafting, as this was an Idea of some surties to brought and have our own culture of coffee in Surat and take it to pan India. CC has been part of Journey for most of coffee drinkers of this country so today along with HFM let’s unfold some pages of CC's Journey.

Introducing the Culture

Team HFM was in a candid conversation with Mr Gaurav Narang Founder of this pan India chain.

The journey traces back to its binging in 2004 when the foreign food and beverage brands were all over in the country, 3 college friends from Surat had an Idea to bring in the café lounge culture in the city and take it to pan- India which can be Identified as India’s own café brand. And today after 19 years, and 22 outlets in 30 cities across the country Coffee Culture has successfully established itself as India’s own café brand. Back then it was the first of its kind to have lounge area and live kitchen system in a coffee house.

Healthy Menu & Setting Trends

Coffee Culture being pioneer of this category has always been a trendsetter. We work with a unique mind set, that we want to be a pan India brand with standardized quality and options but at the same time we want to be the most friendly neighborhood coffee house. So as CC switched to healthy menu back in 2016 at its Mumbai outlet, with Surat it was restrictive till very recent. But not very long ago Surat has been introduced with the new healthy food option CC has to offer.

The Response to Change

Surties are and has always driven by their taste pallets and is always difficult to win the taste of Surat. But now the customers are more mature and welcoming when it comes to new global recipes. The internet plays a huge role here as the trend in overseas city in known to a local teenager the very next day so when any new continental dishes is first served to them it is not new to their conscious being so the response to change is sheer acceptance.

Veganism

Coffee Culture shares their take on veganism. Switching to a vegan lifestyle is backed with many reasons only one of which is health. The other main reason is that people love animals they care for them and the awareness has been increased in last few decades so veganism comes with an Idea of cruelty free approach. People love meat and dairy but they also love animals and want no harm to them. So the concept of cruelty free plant based food is their solution and health is a byproduct. It came way back but earlier there were very less food option as compared to now. Veganism is more about having alternative choices to maintain balance.

The best sellers

CC loves to get recipes from across the globe and serve it on the table and their customers love to give it a green flag. Some of the must try green flag dishes are Lebanese bowl, Burrata cheese salad, Pad Thai Noodles and their NBC 1 and NBC 2 coffees which are the special serves as these recipes are semifinalist of National Barista championship. Must try!!!.

The health corner

“Fitness for everybody should not only be maintaining physic or eating healthy but most important is to be being active as much as one can. You know to follow a healthy routine for like 365 days is not an easy task every one cheats on their diet or routine so the Idea of being active for 1 or 2 hours a day with whatever activity you like is the way to balance your perfect healthy day.” said Mr. Narang.

We always want to be part of people’s coffee journey. We were their first cup when they switched from instant coffee to Cappuccino and we are their first cup when they are switching to Americanos and we always wish to be their first cup of happiness.

So, surties after such aromatic nostalgia you know your hangout spot for the weakend.