24 November 2022, Surat, Gujarat - Dabur India conducted an interactive session, with more than 300 School kids, as part of there mega immunity awareness campaign which was launched to build awareness about the importance of strong immunity among school-going children. The session was conducted by Dr. Nirav Mehta along with Mr. Dinesh Kumar, Manager – Corporate Communications, Dabur India Ltd, at L.P.Savani school on Thursday 24th November.
Mega Immunity Awareness Campaign
This Immunity awareness session was part of the mega drive which will cover 12 cities across the country. The drive was flagged off in Surat and will travel across India educating more than 25,000 kids about boosting their immunity through basic hygiene practices and a nutritious diet.
Talking about the session School principal Mrs. Anju Banga said, “as we all have come to know the importance of Immunity in the last two years so, we have collaborated with Dabur India to conduct this session. Here they will educate our kids, so the idea is that if they will learn to take care of their Immunity at this growing age, then they will grow up as healthy adults. Educating them about the diet they should follow and the hygiene habits they should develop to boost their immunity is the main purpose of this session. So today doctors and experts have joined us to spread awareness among our kids. Around 400 plus kids from our school will be participating in this event.”
Further discussing the campaign Mr. Dinesh Kumar said “Since physical classes have started, strong immunity is the primary need of every child as we are not yet out of the pandemic. The importance of strong immunity in strengthening one’s overall health during the pandemic as well as its critical role in fighting the virus is well established, globally. Keeping this in mind, Dabur Vita has joined hands with leading NGOs/Schools from Fifteen cities in India i.e. Kolkata, Pune, Jaipur, Mumbai, Chennai, Coimbatore, Varanasi, Lucknow, Chandigarh, Kanpur, Ahmedabad, Aurangabad, Patna, Vadodara & Surat to improve awareness about the need to build a stronger immune system to fight against illnesses.”
Special guest speaker and expert psychiatrist Dr. Nirav Mehta interacted with students about the health and hygiene habits to boost immunity he said “On a daily basis, we are exposed to potentially harmful bacteria and viruses. Our immune system helps protect us against these harmful microbes as well as diseases. Enhancing immunity is an effective way to fight common bacteria and viruses. Through this initiative, we aim to highlight the importance of strong immunity, besides providing Immunity Kits to the Kids.”
All the kids were given a Dabur vita immunity kit, Dabur has formulated Dabur vita, a chocolate flavor Immunity drink with the goodness of 30+ Ayurvedic herbs like Ashwagandha, Brahmi and Giloy which not only helps in improving immunity but also promotes physical and mental growth among kids.
A recent research conducted by Nielsen showed that close to 88% of mothers look for immunity as the most important benefit of a healthy drink. Considering this consumer need, Dabur has formulated Dabur Vita to provide better immunity than any other health drink available in the market. It is made with a unique blend of more than 30+ herbs like Ashwagandha, Giloy, and Brahmi, which are scientifically proven not only to provide better immunity but also to promote physical and mental growth among kids. Dabur Vita brings the benefits of Ayurveda in a tasty chocolaty drink which promotes bone and muscle growth and helps in promoting brain health, learning and concentration in kids between 6 to 15 years,” Mr. Kumar added.
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